Development and Expansion Strategy of SMART Cars Essay

Development and Expansion Strategy of pine Cars - Essay ExampleAcquire new customer by optimizing search engine submissions, introducing online competitions and a light web mail system for offend car owners and fans. Introducing a secure online transaction service that screw be used to buy products and services or apply for finance, with a quick turnaround magazine of 24 hours.Implementation of actions to enhance and streamline the SMART sites so that they are easier to navigate and offering the customers a richer more rewarding personal experience. Addition of an exclusive owner section with car service record, logbook and special(a) promotions.2 Terms of ReferenceThis report was commissioned by SMART on December twelfth 20053 MethodologyThis report references the followingThe Institute of Direct merchandising, SMART Car Handout, 2006.MediaCo, Email Marketing - Opt In Email Marketing.J. S. Fleming and Gail Said Johnson. Designing an Effective Web Page. 2003.4 Situational Analys is4.3 partnership AnalyzesSMART an automobile manufacturing, supply and sales enterprise was established in 1994 and is a wholly possess subsidiary of Daimler Chrysler, with approximately 1200 employees. SMART have dealership networks in 35 countries, with their administrative network in Bblingen Germany and production facility in Hambach France. Its product range exists out of three models, the ForTwo, ForFour and Roadster in voiceless top and cabrio styles.SMARTs key issue has been always been the environment, with guidelines ensuring SMART cars are engineered to hold dear the environment by world energy efficient and preserving natural resources. SMARTs policy starts with development, runs through production, and ends in the recycle of many SMART components.SMART Car UK has a multi-channel approach in selling their relevant products and...Its product range exists out of three models, the ForTwo, ForFour and Roadster in hard top and cabrio styles.SMARTs key issue has been al ways been the environment, with guidelines ensuring SMART cars are engineered to protect the environment by being energy efficient and preserving natural resources. SMARTs policy starts with development, runs through production, and ends in the recycling of many SMART components.SMART Car UK has a multi-channel approach in selling their relevant products and services. A customer gets acquainted to products and services by visiting their respective websites www.thesmartcar.co.uk & www.smarttogo.co.uk, and purchasing these products at one of 53 SMART dealerships.In the fiscal year of 2004/5, SMART UKs turnover was 6.8 million and the growth augur call for a possible increase rate of 15% for the 2005/6 period, with a total turnover forecast of 7.25 million. SMARTs online trade and promotion contributed towards the sale of 850 units of the total 11000 sales in the UK in 2005.Smart car UK is already a established business with a strong consumer base from which to launch a aggressive m arketing strategy to increase its share of the automobile market. Some of its strong points areSMART car as a new entry to the automobile market offering the consumer the retro unique look.