Market Research for Banking Industry Essay Example | Topics and Well Written Essays - 2500 words

Market Research for Banking Industry - Essay Example However, situations changed and matters about financial growth caused a lot of individuals lose sight of the possibility of losing track of the development and falling off the trail towards freedom and financial progress. This is what has happened among bank industries as they face the world's most devastating situation of global financial crisis. The imbalance of monetary distribution has now caused many ordinary people who were basically the main clients of local bank branches are now opting to spend their money than save it since what they are earning now is just enough for their daily needs. Meanwhile, those who have better options of saving some of their earnings are becoming cautious about picking the right bank to which they are to invest their money in. In this regard, the banking industry has become a much sceptical commercial branch that needs to be supported through advancement and systemic progress at present so as to allow the smaller financial institutions such as local and rural banks to have at least a "say" in the current competition that they are involved in which practically includes the bigger names of larger banking organizations. In the study that follows, a proposal of a proper research on how bank consumers view their bank hosts and how they are able to choose over a lot of financial organizations offering them different options of service and saving shall be presented and discussed. This discussion is expected to have a great impact in the process by which smaller banking entities are able to operate successfully in the industry that they have chosen to join. TABLE OF CONTENTS 1. Formulation of Research Propositions 5 2. The Focus Group 6 3. Observations and Analysis 7 4. Interview Probe 8 4.1 Sample Population 13 4.2 Control of Variables Involved 13 4.3 Handling Ethical Issues 14 5. Case Study Presentation 14 6. Expectations 15 7. References 16 1. Formulation of Research Propositions Banks are of course are among the most important institutions in the human society today. Being the bonds that hold the finances of the people, they also stand as the epitome of the society's development when it comes to economic advancement. However, with the peak of the global financial crisis happening at present, it could not be denied that banks too have quite lost the attracting factor that they have on target clients years before the crisis began. With all these issues impending to affect the decisions of bank consumers, it could seen how the level of interest that the people have towards the intensity of their investments and how they are to manage their earnings that involves bank based investments have already decreased. Saving up money may be only a second priority to many as not so many have any spare budget to save in the bank anymore (WSB, 2009 , Internet) . Apparently, average families earn only as much as they could use for the day and have at least only 20% of their annual income actually dedicated to savings. (Rothbard, 1983, 45) Yes, although banks had been the worldwide economic backbone on the past, it could still not be denied that the entire procedure of taking into consideration the fact that this industry is already at its